Virtual FOCUS Conference hosted by Cvent

The Detroit Society for Coatings Technology is very excited to present the 45th FOCUS Conference as a virtual event on Thursday, May 6 and Friday, May 7. This conference has been an industry mainstay for sharing ideas and growing networks, and will cover an array of topics in developing technologies, optimizing productivity, and emerging test methods.

This year, FOCUS will be hosted on the CVENT Virtual Platform. While the conference will take place online, we will still be offering many of the features you’re used to enjoying at FOCUS. We still have an incredible keynote address to kick off the conference (Pete Votruba-Drzal, from PPG) and two concurrent tracks of industry leaders from top companies (Axalta Coating Systems, BASF, PPG, Ford Motor Company, General Motors, and more). Exhibitors will be available to meet throughout the conference in virtual booths, a virtual poster session highlighting the talents of students from local universities will take place, and there will be continuous networking opportunities – this year, FOCUS will help you connect with the world at your fingertips!

What will be different? Besides the conference taking place online this year, our extended agenda of technical presentations spreads across two days. Each day, FOCUS will open online bright and early at 7:30 am and run through 2 pm. This schedule allows you more value for your dollar while still leaving you time to take care of business in the afternoon. We can’t promise you lunch this year, but we can promise you a packed, 2-day agenda you won’t want to miss!

How it works

After registering, close to the start of the conference, you will be provided a link to attend FOCUS virtually on the CVENT Virtual Platform. Once you have entered the virtual conference, you’ll be able to navigate between the speakers, events, and exhibitors as you choose, just like an in-person FOCUS conference.